Sephora Play!

  • Augmented Reality
    User Experience

Play! by Sephora is Sephora's newly launched beauty subscription box.
Each month you receive five curated deluxe samples fitting within that month's 'theme'. With each Play! box you'll recieve a 'playbook' detailing each product, tips, tricks, and beauty advice from the pros.

We wanted to utilize augmented reality and animations within the Play! app to demonstrate how users can use each product. Below are some examples.

  • Agency:
  • Sephora
  • Role:
  • Design
    Art Direction

How to Unlock your Playbook

Makeup Forever AR Animation

Lancome AR Animation

Tarte AR Animation